To build a website that is efficient and meets the website’s goals, it is recommended that you have a strategy. Therefore, online design and marketing strategies should be aligned with the communication strategy for the website: the way to communicate with customers, and the manner of transferring the company’s message to customers should be consistent with the web design strategy.
The purpose and objectives of a website have nothing to do with the website’s appearance.
Our web design strategy will take you to step by step through how to build a new website and how to start on a solid foundation:
Remember that websites act as messengers between companies and their potential clients. Consequently, it’s important to first determine the manufacturer and the audience for the message.
You also need a seller persona, as that is the exact profile of your company you would like to promote. It is important to define your company based on a few personality traits (young and creative, professional and friendly, established and well-reputed, for example). Furthermore, the seller persona should incorporate colors, express a particular mood, use a specific “voice” and incorporate elements that create trust in a website as well.
You will note down some site characteristics that reflect the brand persona based on the findings at this point.
An animated brand persona should also be presented on a card in the same manner as the buyer personas.
An effective strategy for website design begins with this step. You should consider who your site is intended for.
Identifying the buyer persona could involve creating cards that provide information on the demographics, psychographics, budget, lifetime, and profession of your target audience. Based on such criteria, your audience can be segmented, and the message crafted accordingly. Consumer personas are helpful for segmenting and constructing the right message that appeals to a wide range of consumers. In this context, you can think of integrating a wheel spin App onto your site, if it is an eCommerce, Shopify, or B2B store. In this way, you can engage audiences into playing a fun game, where one can win discount coupon codes and shop online in your store, generating sales. This is where an expert like “Tada” can help incorporate such a spin to win the App.
Visitors to your website need to pass through key steps to establish a connection with the company and its potential clients. The buyer journey takes the form of an arc that follows them as they make a purchasing decision, from the research phase to the purchase phase.
Regardless of the framework you use, it is crucial to create touchpoints that engage users at every stage of the conversion process. For Free website making you can use free tools available online.
Examining your competitors’ websites is essential. Which of their strengths should you highlight, what improvements should you incorporate, and how might your website and offer stand out from theirs?
Among the benefits of studying competitions are:
Let’s ask an important question: what is the purpose of the website?
The following forms of website goals can be used:
As a rule of thumb, you should set one primary goal and three secondary goals that support the primary one with adjacent results. Depending on the goals your website is trying to achieve, it may have a unique design with elements strategically placed. A reputed Webagentur Zürich can help you with this.
In order to prepare for a new project, mood boards are used to collect creative ideas. A website’s first concrete form occurs before its design is completed. Essentially, it serves to preview the website in general.
The next step is to define the brand: what is its message, and what is its unique selling proposition?
Each of the following questions needs to be answered in order to correctly define a brand:
In the end, you will become more prepared to properly incorporate the brand strategy into the website design strategy after thoroughly answering these questions.
You should create a sitemap that shows the referring pages and key points on the site where the brand has placed its imprint. A reference point can be established by this so that web design follows the agreed-upon path. In the development of a website, a sitemap will act as a guide.
The sitemap shows a clear indication of the website structure as well as the page architecture. Websites with a flat design are recommended over those with pyramidal layouts.
Web design is more efficient when the information is organized according to a strategy. Working in accordance with predetermined rules and with a website communication strategy helps to accomplish tasks methodically.
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